Loan Proposal
The 419 Slice Co.
Primary Source Document
Applicant: John Robertson, Sole Proprietor
Business Name: The 419 Slice Co. (Take-and-Bake)
Location: Van Wert, OH
Loan Amount Requested: $60,000
Owner's Capital Injection: $15,000
Business Concept & Personal Statement:
My name is John Robertson. For the last ten years, I've worked as a construction worker here in Van Wert. I know what a long, hard day feels like, and the last thing I want to do when I get home is figure out a complicated dinner. I see my friends and coworkers struggling with the same "5 PM Chaos" every single day.
My business, "The 419 Slice Co.," is my practical solution to that problem. It's a take-and-bake pizzeria with a simple, efficient model. A parent can stop in, be in and out in under 90 seconds, and have a fresh, high-quality pizza to bake at home when their family is finally ready to eat. I plan to be the sole employee to start, handling all the work myself to keep costs down and ensure quality. I know how to work hard, and I’m ready to build this business from the ground up.
We will only be open Monday through Friday. This is a strategic decision for two reasons. First, on weekends, families are more likely to go out for a sit-down meal or have time to cook themselves. We are specialists in the weeknight rush. Second, being closed on weekends creates scarcity and urgency—a "Chick-fil-A" model. If people want our convenient, high-quality pizza, they know they need to get it during the work week.
Our Signature Products:
- The Lincoln Highway All-Meat: A nod to the famous road that runs through our town.
- The Quarry Classic: A deluxe pizza named after the local landmark.
- The "Van Wert Fuel" Cooler: A curated cooler with high-demand energy drinks (Celsius®, Monster®), sodas, and snacks (Takis®, Doritos®).
Projected Financials - Year 1 (The Startup Phase)
- Projected Sales: A conservative target of 25 pizzas per day.
- Total Monthly Sales: $9,325
- Total Monthly Costs (COGS + Overhead): $6,465
- Net Operating Profit: $2,860 per month.
- Loan Repayment Plan: The requested loan will have a payment of approximately $1,000 per month. The business's projected profit comfortably covers this payment and provides a livable salary for me as the owner. My $15,000 in personal capital will serve as a robust safety net.
5-Year Outlook (The Growth Phase)
By Year 5, The 419 Slice Co. will be an established and popular local brand. The goal is to transition from an owner-operator to a business manager.
- Projected Growth: The daily sales target will grow to an average of 45 pizzas per day.
- Hiring: I will hire two trusted part-time employees to handle daily operations.
- Projected Net Profit: ~$5,300 per month.
- Impact: The business is now a reliable local employer and a highly profitable enterprise. The original $60,000 loan will be nearly paid off.
10-Year Outlook (The Expansion Phase)
By Year 10, the business will be a cornerstone of the local food scene, ready for expansion.
- Vision: The operational model in Van Wert will be perfected and highly efficient.
- Expansion Plan: I will use the accumulated profits from the Van Wert location to fund the opening of a second "419 Slice Co." in a nearby town, such as Delphos.
- Long-Term Impact: The business will have created a proven, profitable, and repeatable model, employing 4-5 people across two locations.
Key Strengths:
- Exceptional Profit Potential: The initial owner-operator model is highly profitable, creating a strong foundation for future growth.
- Clear Long-Term Vision: The applicant has a realistic and compelling plan for growth.
- Hyper-Local Brand: The business is authentically designed for the Van Wert community.
Key Weaknesses / Risks:
- Extreme Owner Dependency (Single Point of Failure): If I get sick or injured, the business closes.
- Lack of Formal Business Experience: My background is in construction, not management or finance.
- Unproven Projections: The sales targets are educated guesses and are not guaranteed.
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